ADUHELM - HCP

JUICE PHARMA - NY, NY

Creative direction - Copywriting

I jumped into the ADUHELM HCP account to help develop product brochures, congress materials and MOA concepts for this newly-approved treatment for Alzheimer's. 

ADUHELM
ADUHELM

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Screen Shot 2021-11-30 at 3.43.49 PM

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Screen Shot 2022-01-07 at 8.27.22 PM

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ADUHELM
ADUHELM

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KEYTRUDA - DTC 

Daggerwing - NY, NY

Creative Direction - Copywriting

I joined the KEYTRUDA account when it just gained approval for non-small cell lung cancer (NSCLC) in addition to advanced melanoma. I managed the day-to-day writing duties for the entire account, overseeing market testing, website development for NSCLC and updating material for both indications as new data arrived.

Banner ads for NSCLC

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banner ad

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KEYTRUDA for non-small cell lung cancer (NSCLC) Patient Brochure

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KEYTRUDA for non-small cell lung cancer (NSCLC) New York Times Ad

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Dual indication landing page

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KEYTRUDA for advanced melanoma Patient Brochure

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Updated MOA for advanced melanoma

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Animated banner ads for advanced melanoma

Banner ad
Banner ad

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Banner ad

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Banner ad

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Updated advanced melanoma site for mobile and responsive design

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EMGALITY - HCP & DTC

AREA 23 - NY, NY

 

Creative direction - Copywriting

I joined the Emgality team just as the brand gained a new indication – for cluster headaches in addition to migraines. Much of my work was focused on creating charts, graphics and key claims for new safety and efficacy data. A highlight was jumping from HCP to DTC and working on storyboards for the 'Movie Time' spot below. I also worked closely with UX to restructure and rewrite the entire Emgality for migraine global website.

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Screen Shot 2022-11-08 at 2.59.04 PM

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Screen Shot 2022-01-07 at 9.05.32 PM

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Screen Shot 2022-01-07 at 9.00.40 PM

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Screen Shot 2022-11-08 at 2.59.04 PM

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XERMELO - DTC

FCB - NY, NY

Creative Direction - Copywriting

Under new management, the XERMELO account was in need of a campaign that could not only be the focal point of an updated website, but could also carry, and help shape, brand messaging for years to come. XERMELO treats carcinoid syndrome, a condition that causes debilitating diarrhea. The lives of those suffering from it grow increasingly small as the condition worsens and become centered around the accessibility and proximity to a bathroom. 'I'm in control' embodied the hope and possibility of regained freedom the treatment aimed to provide - over plans, activities, and life in general. We used this campaign to create recipe videos, a guide to help patients gauge the amount of control they feel they have in their lives and discussion guides to help them feel more empowered at doctor's visits. 

Screen Shot 2022-01-10 at 6.14.04 PM
Screen Shot 2022-01-10 at 6.14.04 PM

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Screen Shot 2022-11-08 at 3.08.45 PM
Screen Shot 2022-11-08 at 3.08.45 PM

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Screen Shot 2022-01-10 at 6.16.38 PM

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XERMELO - DTC

FCB - NY, NY

Creative Direction - Copywriting

Under new management, the XERMELO account was in need of a campaign that could not only be the focal point of an updated website, but could also carry, and help shape, brand messaging for years to come. XERMELO treats carcinoid syndrome, a condition that causes debilitating diarrhea. The lives of those suffering from it grow increasingly small as the condition worsens and become centered around the accessibility and proximity to a bathroom. 'I'm in control' embodied the hope and possibility of regained freedom the treatment aimed to provide - over plans, activities, and life in general. We used this campaign to create recipe videos, a guide to help patients gauge the amount of control they feel they have in their lives and discussion guides to help them feel more empowered at doctor's visits. 

Screen Shot 2022-01-10 at 6.14.04 PM
Screen Shot 2022-01-10 at 6.14.04 PM

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Screen Shot 2022-11-08 at 3.08.45 PM
Screen Shot 2022-11-08 at 3.08.45 PM

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Screen Shot 2022-01-10 at 6.16.38 PM
Screen Shot 2022-01-10 at 6.16.38 PM

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Unbranded

I managed the complete rewrite and restructuring of aboutcarcinoid.com, a resource rich patient education site. The focus was on interactivity, with tools, videos and information for support groups. 

Website

Interactive Tool

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Screen Shot 2022-11-08 at 3.20.20 PM

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Screen Shot 2022-11-08 at 3.40.21 PM

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Screen Shot 2022-11-08 at 3.41.19 PM

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Screen Shot 2022-11-08 at 3.20.20 PM

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XERMELO - DTC

Branded

FCB - NY, NY

Creative Direction - Copywriting

Under new management, the XERMELO account was in need of a campaign that could not only be the focal point of an updated website, but could also carry, and help shape, brand messaging for years to come. XERMELO treats carcinoid syndrome, a condition that causes debilitating diarrhea. The lives of those suffering from it grow increasingly small as the condition worsens and become centered around the accessibility and proximity to a bathroom. 'I'm in control' embodied the hope and possibility of regained freedom the treatment aimed to provide - over plans, activities, and life in general. We used this campaign to create recipe videos, a guide to help patients gauge the amount of control they feel they have in their lives and discussion guides to help them feel more empowered at doctor's visits. 

Screen Shot 2022-01-10 at 6.14.04 PM
Screen Shot 2022-01-10 at 6.14.04 PM

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Screen Shot 2022-11-08 at 3.08.45 PM
Screen Shot 2022-11-08 at 3.08.45 PM

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Screen Shot 2022-01-10 at 6.16.38 PM
Screen Shot 2022-01-10 at 6.16.38 PM

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Screen Shot 2022-11-08 at 3.23.32 PM

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Screen Shot 2022-11-08 at 3.23.54 PM

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Screen Shot 2022-11-08 at 3.23.23 PM

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SUPARTZ- DTC

Daggerwing - NY, NY

Creative Direction - Copywriting

Digital and social campaign concepts for SUPARTZ, an osteoarthritis treatment

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XERMELO - DTC

FCB - NY, NY

Creative Direction - Copywriting

Under new management, the XERMELO account was in need of a campaign that could not only be the focal point of an updated website, but could also carry, and help shape, brand messaging for years to come. XERMELO treats carcinoid syndrome, a condition that causes debilitating diarrhea. The lives of those suffering from it grow increasingly small as the condition worsens and become centered around the accessibility and proximity to a bathroom. 'I'm in control' embodied the hope and possibility of regained freedom the treatment aimed to provide - over plans, activities, and life in general. We used this campaign to create recipe videos, a guide to help patients gauge the amount of control they feel they have in their lives and discussion guides to help them feel more empowered at doctor's visits. 

Screen Shot 2022-01-10 at 6.14.04 PM
Screen Shot 2022-01-10 at 6.14.04 PM

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Screen Shot 2022-11-08 at 3.08.45 PM
Screen Shot 2022-11-08 at 3.08.45 PM

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Screen Shot 2022-01-10 at 6.16.38 PM
Screen Shot 2022-01-10 at 6.16.38 PM

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Screen Shot 2022-01-10 at 6.14.04 PM
Screen Shot 2022-01-10 at 6.14.04 PM

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XIAFLEX - DTC

FCB - NY, NY

Creative Direction - Copywriting

Patient Brochure

Unbranded  Educational Website, factsonhand.com (since updated)

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